Why Ordering Flowers Direct from a Florist Matters More Than You Think
Have you ever sent flowers through a funeral home website or one of those national flower-ordering sites? It seems quick and convenient—just pick a picture, enter your card info, and click send. But here’s the thing: what really happens when you click “Send Flowers” on an obituary page might surprise you. Let’s break it down. The Hidden Middlemen When you place an order through a wire service or an online flower marketplace, your money doesn’t go straight to the florist. First, a big chunk—sometimes 20% to 30%—is taken off the top for fees and commissions. Then the remaining portion of your order is routed to a local florist (like us) with limited details and a strict recipe to follow. So even though you thought you were sending a $100 arrangement, the actual florist may only receive $65 to $70 to fulfill it. That means fewer flowers, less flexibility, and ultimately, a less thoughtful experience. Why Ordering Direct is Better (for Everyone) When you order directly from your local flor...
